How Smell Affects Taste

How Does Smell Affect Taste? Table of Contents 1. Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2. Scripture Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 3. Research Section†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. 3-5 4. Hypothesis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦6 5. Materials List†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 6. Procedure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 7. Observation/Results/Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9-13 8. Works Cited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 9. Acknowledgements †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 Abstract The purpose of this project is to experiment if smell affects taste.In the hypothesis it is stated that when the nose is plugged the taste of a jellybean will be affected. It is also hypothesized that when a subject is given a certain flavor of jellybean to taste they will remember the taste of the same flavored jellybean with the smell impaired. A brief overview of the experiment is as follows. Eight subjects will be tested for their sense of taste. They were given four different flavors of jellybeans to taste twice, once with a nose plug and once without. Group one was asked to taste the first flavor of a jellybean with the nose plugged first.Then they were given the same flavor of jellybean to taste without the nose plug. The same procedure was used with the remaining three flavors. In contrast, group two was given the jellybean to taste without the nose plug first and with the nose plug second. The four flavors of the jellybeans were tasted in this order: marshmallow, lemon, pear, licorice. The results for each independent variable are as follows. The nose plug did affect the taste of the jellybean. But, group two did not remember the taste of the jellybean when the nose was unplugged. In both groups, taste was affected and flavors were not easily guessed. Scriptural ReferenceTaste â€Å"Taste and see that the LORD is good; blessed is the man who takes refuge in him. † Psalm 34:8 (NIV) I chose this Bible verse because it is very important that as Christians we actively seek God in all things. Even though we really do not â€Å"taste† God, we need to thirst for His Word and love. In return, we will see that He is good, we receive His blessing, and find that He is our refuge. Smell â€Å"The LORD smelled the pleasing aroma and said in His heart: Never again will I curse th e ground because of man, even though every inclination of his heart is evil from childhood. And never again will I destroy all living creatures, as I have done. Genesis 8:21 (NIV) God uses His senses like we do. He created us in His own image and made us to have senses. God finds obedience to be pleasant just as we think the smell of red roses is pleasant to our nose. Research The human body was created by God to have five different detected senses: taste, smell, hearing, touch, and sight. Taste and smell are the two senses that people have to help us enjoy food. They are separate, but also related. Much can be learned about the correlation between taste and smell and how they affect each other. Taste is the sense that comes from food molecules touching the taste buds on the tongue.The taste buds send signals to the brain which then translates the signals into a taste. Taste buds are nerve receptors on the tongue and palate. Different parts of the tongue have specific receptors for different types of tastes. There are thousands of taste buds on the tongue, each with a surface opening called a taste pore. At the base, microvilli sensors pick up the molecule. The molecule gets changed by sensory cells of the taste bud into a nerve impulse. The signal gets sent to the brain through the glossopharyngeal nerve to the brainstem, then to the thalamus, and on to the forebrain. That signal is translated to specific taste (Swindle, Mark). On the tongue, different tastes are picked up on different parts of the tongue. First, the sweet taste buds occur on the outside part of the tongue. A second kind is salty taste buds that are located on the back outside portion of the tongue. Lastly, the bitter taste buds are located in the far back of the tongue. There are some taste buds on the palate that pick up different tastes (Smith, David). Smell, on the other hand, is the sense that comes from odor molecules attaching to the olfactory nerve. Air carries the odor into the nose. Then odor contacts the olfactory nerves at the top of the nasal passages.The the olfactory nerves send a signal to the olfactory bulb of the brain, and the nerve sends a signal to the front of the brain. The forebrain translates the signals of the odor into a specific smell (Swindle, Mark). Smell and taste are so interrelated that many scientists think that taste is about 80% of aroma and 20% actual taste (American Academy of Otolaryngology). It changes as people age, the sense of smell seems to be better in adults than in kids. Usually at age 60 or over, adults may start to lose their sense of smell. Scientists have proven that women have a better sense of smell than men.People who have head injuries often lose their sense of smell and lose weight because the taste of the food they eat has been impaired through the injury. Also, people with sinus problems or upper respiratory problems lose weight because of a decreased sense of smell and appetite (American Academy of Otolaryngolog y). In previous studies, Frank and Byram’s article suggest that taste and smell interactions are dependent on taste and odor. In their experiments, they gave subjects strawberry whipped cream while pinching their nose and then strawberry cream not pinching their nose.The addition of smell to taste made the strawberry whip cream seem 85% sweeter. The same experiment was used, but with peanut butter flavored whip cream. It was found that peanut butter odor did not enhance sweetness. They then evaluated the same people with salted strawberry whip cream, and found that the odor did not increase the sweetness. This suggested that sweetness is both taste and odor dependent. The experiment with salted strawberry whip cream proves that the sense of smell is a dependent factor in a person experiencing the full sense of taste (Frank, Robert). HypothesisWhen the nose is plugged and the olfactory system is impaired, taste will be affected. Each of the eight subjects will be tested on fou r different flavors of jellybean, once with the nose plugged and once with the nose unplugged. The four flavors tested in order were: marshmallow, lemon, pear, and licorice. People in group one will have a nose plug on during the first taste. They will be impaired to taste and guess the flavor of the jelly bean. At the second attempt to taste without the nose plug, they will be able to taste easily and be able to guess the flavor of the jellybean. Group two, will start by not having the nose plugged.This group will be able to taste easily and easily guess the flavor of the jellybean. When the plug is then placed on the subject’s nose, they will be able to taste because they already know the real taste from memory. Materials List -Log Book -Pencil -Jelly Beans -2 Marshmallow, 2 Lemon, 2 Pear, 2 Licorice flavored jellybeans -Towel as blindfold -Baggies -Eight Test Subjects -Nose Plug -Charts -Water Procedure To set up this experiment, eight human subjects were needed for evalua tion. Each person was tested for their sense of taste and smell. The subjects were split into two evaluation groups.The first group was given a blindfold and a nose plug. They were given a jellybean to taste. They were asked the following questions: What flavor do you think this is? Is it sweet, sour, or bitter? After the tester recorded the data, the subjects were asked to remove the nose plug. They were given the same flavor of jellybean and asked the same questions. This same procedure was used for the remaining three flavors of jellybeans. The data was recorded and the results compared. The second group was given a blind fold, but asked to taste the jellybean without the nose plug first. They were asked the same questions as group one.Data was recorded. Then they were given the nose plug and asked to taste and evaluate the same flavor of jellybean. This same procedure was used for the remaining three flavors of jellybeans. Data again was recorded and results compared. The four d ifferent types of jelly beans given were in this order; marshmallow, lemon, pear, and licorice. Observations Preston| Plugged Nose | | | No Plug| | Actual Jelly- Bean Flavor| Guessed Flavor| Sweet/Sour/Bitter (Sw/S/B) | | Guessed Flavor| Sw/S/B| 1-Marshmallow | Coconut| Sweet/Sour| | Coconut/lime| Sweet| 2-Lemon| Blueberry| Sour| | Lemon| Sour| -Pear| Cherry| Sweet| | Cranberry| Sweet/Sour| 4-Lic| Nothing| Sweet| | Rubber| Bitter| | | | | | | Tyler| Plugged Nose| | | No Plug| | 1-Marshmallow| Cinnamon| Sour| | Nothing| Bitter| 2-Lemon| Orange| Sour| | Orange| Sour| 3-Pear| Apple| Sour| | Apple| Sweet| 4-Lic| Licorice| Bitter| | Licorice| Sweet| | | | | | | Makenzie| Plugged Nose| | | No Plug | | 1-Marshmallow| Coconut| Sweet| | Cotton Candy| Sweet| 2-Lemon| Lemon| Sour| | Lemon| Sour| 3-Pear| Apple| Bitter| | Pear | Sweet| 4-Lic| Nothing| Sweet| | Licorice| Bitter| | | | | | | Pierce| Plugged Nose| | | No Plug| | 1-MM| Lime| Sour| | Popcorn| Sweet/bitter| -Lemon| Lime| Sour| | Lemon | Sour| 3-Pear| Pear| Sour/Bitter| | Pear| Sour/Bitter| 4-Lic| Peach| Sour| | Licorice| Bitter| | | | | | | | | GROUP | TWO| | | Autumn| No Plug| | | Plugged Nose| | 1-Marshmallow| Marshmallow| Sweet| | Lemon| Sweet| 2-Lemon| Lime| Sour| | Grape| Sour/Sweet| 3-Pear| Lemon| Sweet| | Blueberry| Bitter| 4-Lic| Green| Bitter| | Strawberry| Sweet| | | | | | | David| No Plug| | | Plugged Nose| | 1-Marshmallow| Cotton Candy| Sweet| | Cotton Candy| Sweet/Sour| 2-Lemon| Lemon| Sour| | Green Apple| Bitter| 3-Pear| Strawberry| Sweet| | Lemon| Bitter/Sour| 4-Lic| Black Berry| Sweet | | Strawberry| Sweet| | | | | | Katy| No Plug| | | Plugged Nose| | 1-Marshmallow| Pineapple| Sweet| | Banana| Sweet| 2-Lemon| Lemon| Sour| | Lemon /Lime| Sour| 3-Pear | Pear| Sweet| | Apple| Sweet| 4-Lic| Root beer| Sweet| | Root beer| Sweet| | | | | | | Sam| No Plug| | | Plugged Nose| | 1-Marshmallow| Mint| Sweet| | Nothing | Bitter| 2-Lemon| Lemon| Sour| | Apple| Sour| 3-Pear| Green apple| Sour| | Lemon| Sweet/Sou r| 4-Lic| Lemon/Mint| Bitter| | Cherry| Sweet| Results/Conclusion The results for each independent variable are as follows: Number of right guesses of jellybean flavor without nose plug= 13 out of 32.Number of right guesses of jellybean flavor with nose plug= 3 out of 32. Number of right guesses of jellybean flavor with nose plug after already tasting jellybean without nose plug= 1 out of 16. The first part of the hypothesis stated that impairing the sense of smell with a nose plug would affect the taste of the jellybeans. Almost half of the flavors were guessed when given without smell impairment compared to three flavors guessed when smell was impaired. This supports the hypothesis that when smell is impaired taste is affected. The nose plug did affect the taste of the jellybeans.The hypothesis also stated that the subjects would remember the actual taste of the jellybean by memory when first given a certain flavor with no smell impairment and then given the same flavor with impai rment of smell. Only 1 out of 16 guesses were accurate. Therefore, group two did not remember the taste of the same flavored jellybean when given the nose plug. In conclusion, the hypothesis was partially supported. Works Cited 1. American Academy of Otolaryngology. â€Å"How do Taste and Smell work? † http://www. etnet. orgHealthInformation/smellTaste. crm 2010. 2. Frank, Robert. â€Å"Taste–smell Interactions Are Talent and Odorant Dependent — Chem.Senses. † Oxford Journals | Life Sciences & Medicine | Chemical Senses. Web. 7 Dec. 2010. . 3. Smith, David V. â€Å"How Taste Works. † World Book Encyclopedia. Vol. T. 2006. 4. Swindle, Mark. â€Å"How Odors Are Detected. † World Book Encyclopedia. Vol. Smell. 2000. 5. Swindle, Mark. â€Å"Structures Important In Smell. † World Book Encyclopedia. Vol. Smell. 2000. Acknowledgements I would like to thank God for making the human body so interesting and wonderful. Also, I would like to than ks my teachers and parents for helping

Week Three Learning Team Reflection

Why and how do we conduct business research? This week in Business Research topics were the purpose of business research; developing appropriate research questions and hypothesis, and identifying dependent and independent variables. Week three has given us a better understanding of how to conduct business research. There are several purposes for business research. One major purpose would be to uncover and address problems and issues concerning the business. Another purpose is to improve strategies and tactics of the business. With business research one could define the strategies, and tactics, monitor them, and refine them. Business research is also used to help increase the knowledge and understanding of the various fields of management (Cooper & Schindler, 2011). Developing the appropriate research questions and hypothesis is crucial in the research process as the well thought out questions will focus the researcher’s attention to the most pertinent aspects of the issue, opportunity or dilemma. Poorly defined questions may cause the research to go in misguided and irrelevant directions. Although there are many types of questions that management can pose during the research process, there are four basic categories of research questions contained in what is known as the management-research question hierarchy (Cooper & Schindler, 2011). These categorical questions are management, research, investigative, and measurement. Each will focus the researcher’s efforts onto a specific aspect of the dilemma. In research, a proposition is a statement made concerning an observable phenomena that can be deemed true or false. This proposition is the foundation of what will be formulated as the hypotheses of our research. The hypotheses are of a tentative and conjectural nature (Cooper & Schindler, 2011). In the hypotheses we assign variables to a given case. There are four types of hypotheses. They are descriptive, correlational, explanatory, and relational. The purpose of the hypotheses is to guide the study; identify relevant facts; suggest the appropriate style of research and provide a framework for organizing the conclusions. Finally, a strong hypothesis is adequate, testable, and better than its rivals. Researchers use variables when testing hypotheses. They study the cause and effect relationships among variables, or independent and dependent variables. The independent variable causes the effect of the dependent variable. Researchers typically manipulate the independent variable while monitoring its effect on the dependent variable. In this cause and effect study, the researcher will hypothesize how the independent variable affects the dependent variable. These cause and effect studies can conclude a multitude of effects, answering important questions related to business research. How can we increase productivity, sales, morale among employees, integrity, etc.? How can we reduce fraud, waste, loss, etc.? Exploration and the information gathered from it is often the primary contributing factor in effective business research. This week the learning team discussed objectives related to the purpose of business research. The team established that the purposes of business research include addressing problems and issues, improving strategies and tactics, and increasing knowledge and understanding. The team also conferred on the value of developing appropriate research questions and hypotheses, agreeing that appropriate research questions and hypothesis are crucial. Effectively defined questions can take research in a well-structured and relevant direction, and a strong hypothesis is valuable in establishing the substance and structure of the research. Finally, the team conferred on the use of independent and dependent variables in research. The team deduced that researchers can use the cause and effect relationship between the two types of variables – manipulating the independent variables to study the effect on the dependent variables – to their advantage in answering many business research questions.

Performance Management Essay Example | Topics and Well Written Essays - 500 words

Performance Management - Essay Example er and retailer of specialty coffee, deals with issues of performance management such as setting of standards by the Compensation and Management Development Committee. It has as one of their responsibilities to: â€Å"Annually review and recommend the objective performance measures and the performance targets for executive officers participating in the Executive Management Bonus Plan (whether or not such executive officers are Executive Officers) for approval by the panel of independent directors of the Board and for certifying the performance of such executive officers at the end of each fiscal year.†1 In line with this responsibility, Starbuck came up with an Executive Bonus plan whereby performing executives can make up to 70% of their base salary for meeting performance measures and company’s strategic plan annually. Those concerned with this bonus plane are â€Å"Employees serving in positions of executive vice president and above, as well as certain other senior officers of the Corporation specified by the Compensation Committee†.2 All of this is to meet the mission statement of â€Å"establishing Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.†3 The mission statement is often followed through meetings of top managers of all Starbuck agencies around the world. One of such follow up meetings was held on March 10th 2008 at Seattle, where the General Manager, Howard Schultz and senior members came up with what is known as â€Å"Howard Schultz Transformation agenda communication number 10†4 in which 7 bold moves to be followed in the coming years; remain the undisputed coffee authority, re-engage into serious business and inspire Starbucks partners, re-ignite company emotional attachment with the customers, expand the company global presence while making each store the heart of the local neighbourhood, remain a leader in ethical sourcing and environmental impact, create innovative

Personal statement Example | Topics and Well Written Essays - 500 words - 46

Personal Statement Example One thing I love about Marketing is that it is never boring. I see myself in a role where I would be constantly updating myself on the latest trends and consumer preferences, the latest techniques of advertising, and new wonders of digital technology. Another very appealing aspect of Marketing is that it requires teamwork. People from different cultures join hands, bringing the very best from their respective cultures, to promote a product or service. As a Marketer, I shall be able to socialize with culturally diverse peers on daily basis and form long-lasting contacts and bonds with them. Marketing is like artwork. It takes an innovative approach for an ad or other means of marketing to gain that special attention for the audience which can make the sales for a particular product or service stand out. It takes thorough knowledge, deep thinking, prudent planning, teamwork, dedication, and commitment to successfully market a product or service. All these elements combined in one profession make it worth more than just a source of income. The satisfaction and feeling of accomplishment that comes with the success of a product or service because of effective marketing is overwhelming. Successful brands like Gucci, Giorgio Armani, and Pepsi heavily invest in marketing and the sales profile reflects the fruit of investment. I love the experimentation in Marketing. From issuing loyalty stamps to the customers to discount days, Marketers are always busy trying something new to enlarge the customer base and gain customer loyalty. Having practiced these techniques for some years in some big firms, I intend to apply the lessons and techniques thus learned to make my own brand successful, which I intend to establish some years later. Marketing can make or break a business, so it is crucially important for someone who aspires to become an entrepreneur in the long-term to be formally

Assignment Essay Example | Topics and Well Written Essays - 750 words - 23

Assignment - Essay Example The better looking components of the GDP were housing, business investments in software and equipment and increased consumer spending. Consumer spending is a key element for the betterment of the economythis year as seen it augmented at a 2.2% rate as compared to 1.6% in the third quarter. This was most probably because the personal income had increased by 2.8 percent in December 2012 (bea.gov) 1c. According to the Federal Reserve officials the downfall in economic growth in the fourth quarter of 2012 seems to be mainly due to ‘weather-related disturbances and various other temporary factors. However budget tightening is also a leading factor in the economic fall this quarter such as military spending that went down at a rate of 22.2% (Mitchell, 2013). The situation is likely to move towards betterment as the consumers are becoming more confident as prices of homes is increasing which gives them a feeling of security. As companies in the U.S invest more in equipment and software and consumers spending power growing, the economic situation might get better in 2013. 1d. The U.S economy was in trough in 2009 but it seems now that currently it is just about to enter the expansion phase. With the all the positive energy of the economy experts and their hopes up we might just see a bright future after all. 2b. There have been many reasons for the increase in value of Euro. People are now much relaxed about the death of the currency as the crisis no longer seems to be a threat so investors are not selling the currency in exchange for the dollar. As the U.S economy seems to topple as seen in the fourth quarter of 2012, the Euro has gained strength since the report. 2c. An ascending Euro is very useful for the Euro zone countries for obvious reasons such as a strong economy. There also a disadvantage to a strong Euro; as the currency ascends it threatens the export industry as the trading partners find it over expensive. For more developed countries the

British Government Promises Essay Example | Topics and Well Written Essays - 500 words

British Government Promises - Essay Example This paper stresses that  French gained control of Lebanon as well as Turkish Cilicia with Britain gaining Palestine, Jordan as areas of Bagdad and Persian Gulf. The agreement however failed to indicate complete ownership of the territories, but rather a complete control; through governmental and administrative levels.From this study it is clear that each of the three agreements had conflicts with the McMahon-Hussein Correspondence agreement evidenced in that the real cause for Britain making the agreement was never disclosed. The real cause was to help defeat the Ottoman Empire in the war that had become an ally of Germany (MacQueen,  2013). Conflict in the Sykes-Picot Agreement is evidenced in the fact that the allies focused on means of dividing the previous Arab lands among themselves as opposed to granting independence and the lands back to Arabs as promised. The Arabs therefore were left in the dark of the planned actions. The Balfour Declaration conflict results from givin g the land previously owned by Arabs to the Jews. Palestine declaration as home to the Jews served in fulfilling the interests of Jewish Zionists as keeping the promise made between Britain and Palestines when the Palestines were encouraged to revolt against the Ottoman Empire.  The reasons behind the British making these promises were based on selflessness and individual gain. Britain was wary of Germany and Ottoman Empire support for Germany and thus involved the Arabs to help in the war.

MGT599 - Strategic Management, Mod 4 Case Assignment Essay

MGT599 - Strategic Management, Mod 4 Case Assignment - Essay Example It should adopt such strategies which will help it in developing the business in accordance with the prevailing market conditions. The strategies will aid the company to retain more customers as well as provide improved quality services. Introduction Southwest Airlines is identified to be a carrier company in the United States of America which is known for its cheap fares. Headquarter of the airline company is learnt to be located in Dallas, Texas. It operates over 3,300 flights each day as well as engages over 37,000 employees in the company. It provides its services in almost 37 states. The company is famous for its cheap fares as well as quality services provided to the customers (Southwest Airlines, 2012). The company follows the strategy of offering efficient services to the customers at a cheap rate. It operates with a cost leadership strategy which enables the company to offer better services to its customers. Thesis Statement The purpose of this paper is to bring out the stra tegy adopted by the company for enhancing its profits as well as services. It will also help in comprehending the strategic choices that will further develop the performance of the company. Main Body The airline company practices the strategy of cost leadership which signifies that it provides quality carrier services at an economical rate. It aids the company in competing with its contenders in terms of low prices as well as the degree of quality of the provided services. The low or affordable fares facilitate the company to attain a competitive edge and maintain a dominant position in the industry in comparison to its competitors. This strategy also assists the company in earning more profits (BCIT School of Business faculty, n.d.). A SWOT analysis will be conducted to gain a comprehension regarding the effectiveness of cost leadership strategy with regard to the company. The SWOT analysis will aid in understanding the core competency of the strategy which has been primarily adopt ed for raising the degree of performance of the concerned company as well as for increasing its profits. Strengths: The airline company provides quality services at an affordable price which helps it to improve the performance as well as profits. This particular strategy makes it possible for the company to attain competitive advantage against its competitors. It is supposed to be quite a popular airline carrier in the relevant industry (Shahzad Trading & Consulting FZE, n.d.). Weaknesses: The company offers its services at reasonable prices which restrict it from developing innovative ideas with regard to improving its performance. In order to maintain low cost benefits, the company would require making investments on a continuous basis (Shahzad Trading & Consulting FZE, n.d.). Opportunities: Cost leadership acts as a vital opportunity for the company as it helps in earning increased profits and offer quality services. This strategy has aided the company in retaining increased cust omers as well as ensuring business growth (Shahzad Trading & Consulting FZE, n.d.). Threats: The cost leadership strategy adopted by the company may pose a threat by reducing the competitiveness of the company in comparison to the brand loyalty and recognition of its competitors. The company is also likely to face greater degree of threats from other airline companies which are also known