Perception of Power essays

Perception of Power essays There is a remarkable difference in the way people raised with power and those raised without power are perceived. This difference provides striking tension between these two classes of people. This tension is illustrated in both Frederick Douglasss speech What to the slave is the Fourth of July? in Negotiating Difference, and The House of the Seven Gables. In The House of Seven Gables, it is implied that Clifford killed one of his fellow Pyncheons. However, due to his family having high stature and his cousin being a judge, he was simply sentenced to life imprisonment rather than death. The young man was tried and convicted of the crime; but either the circumstantial nature of the evidence, and possibly some lurking doubt in the breast of the executive, or, lastlyan argument of greater weight in a republic than it could have been under a monarchythe high respectability and political influence of the criminals connections, had availed to mitigate his doom from death to perpetual imprisonment. (7G, 26) Clifford ends up getting out of prison after spending thirty years locked away. The readers are not directly told that he was in jail; we must simply gather from the information given that the said young man in the quote is, in fact, Clifford. Without the connections that Clifford had, being a young man of opportunity, he would have undoubtably been either sentenced to death or life in prison. How he came to be released after merely thirty years is to anyones guess, but it is assumed that his so-called connections found a way for his early release. When Colonel Pyncheon died, he left a great fortune to his heirs. He also left somewhat of a legacy about a portion of land in Maine called Waldo County, where supposedly the Indians had sold him land. However, the documentation of this prophecy was nowhere to be found. His son had little of the power and ability he...

Critique of the Article To Twitter or not to Twitter

Critique of the Article To Twitter or not to Twitter Robert W. Lucky’s article titled â€Å"To Twitter or not to Twitter† discusses the dilemma that older internet users find themselves. Lucky (2010) seeks to share his dilemma on whether or not to join the social networking site. The main argument is that age is the key factor in determining the use of Twitter. Lucky (2010) targets a broad audience but has a bias for the older generation. Advertising We will write a custom critical writing sample on Critique of the Article â€Å"To Twitter or not to Twitter† specifically for you for only $16.05 $11/page Learn More The article appeals to his contemporaries since the discussion relates to issues they are struggling with, while the younger generation will find some historical value in it and a feel of the perspective the older generation has on their use of Twitter. The author succeeds in sharing his dilemma with his audience. The article starts by defining Twitter and describing how it works , based on the author’s perspective. This part informs the sections of the audience who may not have interacted with Twitter, thereby putting them on the same page as the rest. The author then delineates between the younger and the older generation. He refers to the younger generation as â€Å"digital natives† (Lucky, 2010, p. 245). This means that they grew up with technology as part of their daily experience. On the other hand, he refers to the older generation as â€Å"digital immigrants† who have adapted to the technological changes in the recent years (Lucky, 2010, p. 245). The author then goes on to share personal experiences with younger persons in meetings. He provides a narrative on how they affected his thinking. The paper concludes by questioning the relevance of Twitter to the older generation in rational terms, but leaves room for the audience to arrive at their own conclusions regarding the use of Twitter. The article had two distinct strengths. T he first one is that the author succeeds in communicating to a broad audience. The distinction between the digital natives and digital immigrants invites both age groups to the discussion. While the article relates the struggles of the digital immigrants, it gives stories that digital natives are familiar. The use of technical terms comes with special care. At the introduction, there is a full description of what Twitter is, and how it works. Inside the body, there are descriptions for the terms â€Å"digital native† and â€Å"digital immigrant† (Lucky, 2010, p. 245). This makes the article informative for the older generation, while it makes it entertaining for the younger generation who may find it amusing that there is need to describe how Twitter works. The second key strength of the article is that it succeeds in demonstrating the role of age in the use of Twitter. In the latter sections, the discussion on whether to use Twitter in a forthcoming industry meeting provides an interesting look at the purpose Twitter serves for the two generations. The digital natives use it for social networking while the older one seems to try to find a way to use it for professional applications. Advertising Looking for critical writing on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The author does not see the point in someone posting on Twitter that they are now awake. It does not seem to add any value to the audience viewing that Tweet. However, the story of the authors’ acquaintance who says that after using Twitter for a week he felt â€Å"a sense of connectedness† illustrates the author point, which is that Twitter serves a social purpose (Lucky, 2010, p. 246). In addition, the author demonstrates that there is a cultural dimension to technology since the digital natives are part of an online culture and find expression in it by â€Å"inhabiting multiple identities, living a culture of sharing and by peer collaboration† (Lucky, 2010, p. 245). The effort to sustain the interest of a wide audience creates one of the fundamental flaws of the article. After the introductory sections, the author struggles to maintain a voice fitting for the entire audience. The details of the author’s personal disagreement with a young conference speaker alienate digital natives. The speaker, as a representative of the digital natives in the context of the article, comes off as preposterous when he calls the digital immigrants, â€Å"pencil pushers† (Lucky, 2010, p. 246). The author also makes the young speaker who tweets every morning appear petty. These sections have the potential of alienating the younger sections of the author’s audience. While the author makes a good point of showing that, Twitter works differently for the different generations the choice of examples for the article paints younger users as irrational and implicates them in â€Å"pointless, incessant barking† (Lucky, 2010, p. 246). This article is successful in bringing out the main point, which is that Twitter use varies on a generational level. The tone is not patronizing. This attracts both the young and the old readers to engage. Its reflective disposition and its undecided conclusion leave the readers thinking about how they use Twitter. The author is successful in attracting the interest of a wide audience and in communicating the different ways that the generational divide influences the use of Twitter. The choice of illustrations though risks alienating the younger readers. In conclusion, the work is informative and stimulating.Advertising We will write a custom critical writing sample on Critique of the Article â€Å"To Twitter or not to Twitter† specifically for you for only $16.05 $11/page Learn More Reference Lucky, R. W. (2010). To Twitter Or Not to Twitter? In L. G. Kirszner, S. R. Mandell , The Blair Reader: Exploring Issues and Ideas (pp. 244-246). Canada: Pearson Education.

Transition Questions on ACT English Strategies and Practice

Transition Questions on ACT English Strategies and Practice SAT / ACT Prep Online Guides and Tips Transitions are one of the most common and trickiest rhetorical topics tested on the ACT English section. However, there are a couple simple rules that can make answering these questions much easier. In this post, I'll cover everything you need to know to approach all three types of transition question: Types of transitional relationships Transitions between sentences Transitions between clauses Transitions between paragraphs Key strategies for transitions on ACT English questions Feature image credit: Justin Kern, via Flickr, under CC BY-NC-ND 2.0 3 Types of Transitions The ACT covers three basic transitional relationships: addition, contrast, and causation. Understanding how these relationships work will be very helpful for the test. Addition: Words like "also" and "moreover" that indicate continuation of or elaboration on a thought. Contrast: Words like "however" and "still" that introduce a conflicting point or idea. Causation: Words like "so" and "because" that indicate a causal relationship. Let's look at some examples in context: Addition: Dorian Gray couldn't be killed. In addition, he never aged. Contrast: Vanessa knew Ethan was a werewolf. However, she was unconcerned. Causation: Frankenstein's monster threatened to hurt him if he didn't build the monster a mate, so Frankenstein did as he was told. Keep in mind that not every transition falls into one of these categories. They're more what you'd call guidelines, than actual rules. Nonetheless, thinking about transitions in these terms can help you pick out the right answer on ACT English questions, as you'll see below. Transitions Between Sentences The most common type of transition question on the ACT deals with picking the correct transition word to place between two sentences. For example: Malcom and Sam were best friends. Even so, they spent every moment of the day together. Something about this transition doesn't quite make sense. "Even so" is a contrast transition, but these to sentences aren't opposed to each other: if Malcom and Sam are best friends, it makes perfect sense that they would spend every day together. Instead it would make more sense to use a causation transition, or even drop the transition word completely: Malcom and Sam were best friends. As such, they spent every moment of the day together. Malcom and Sam were best friends. They spent every moment of the day together. We're going to cover a step-by-step approach, key transition words, and some helpful ACT English tips for questions about connecting sentences. Step-by-Step Approach Let's got through how to approach sentence transition questions step-by-step: #1: Cross out the underlined word. Always start by crossing out the word that’s there. Otherwise, if it's not obviously wrong, you may be biased in favor of the original phrasing. #2: Read to the end of the sentence. You should be doing this on every question, but it's especially important here to make sure you understand how the two sentences are related to each other. #3: Does anything seem obviously necessary/correct? Sometimes you'll read the two sentences and immediately recognize what word you would use- that specific transition may not be a choice, but you can look for synonyms. #4: What type of relationship is it? Addition, contrast, or causation? If you're not sure, it can be helpful to think about whether you would connect the sentences with and (addition), but (contrast), or so/because (contrast). #5: Narrow down your choices. Once you have a sense of what you're looking for, rule out any answers that don't make sense or that aren't grammatical. #6: Plug answer into sentence to check. When you think you have the answer, plug it into the sentence and make sure the transition is logical. We'll walk through this process with an example shortly, but first let's go over some key words and strategies that you need to know. Key Words Transitions between sentences are generally conjunctive adverbs, like "however" and "furthermore," or prepositional phrases, like "for example" and "on the other hand." You can see the most common ones below, sorted by type. Introducing Sentences Addition Contrast Causation Also However Thus Moreover On the other hand As such In fact Nonetheless Therefore Furthermore Nevertheless Consequently In addition Still As a result Similarly Instead Indeed Despite this In conclusion Meanwhile In other words Finally Next Likewise Then For example As I mentioned above, not every question will involve these types of transitions. Occasionally, you'll see other phrases or adverbs, like "in general" or unfortunately," or constructions that are specific to the context. You may also see options that are grammatically incorrect. These will generally be coordinating or subordinating conjunctions (see the chart below for examples), which can't be used immediately before a comma to introduce a complete sentence. Helpful Tips Beyond the basic concepts we've discussed, there are some ACT English-specific tips that can really help you approach transition questions. If two choices are synonyms, neither is correct. If two of the words mean the same thing (they must be synonyms, not just belong to the same category), there's no way to choose between them, so neither can be correct. When you see two choices that are synonyms, rule them both out. If one of the choices omits the transition word altogether, that's usually the correct answer. Always check any answer that leaves the transition word out first- if the paragraph works without it, that's the right answer. Transition words don't necessarily come at the beginning of the sentence. Sometimes, for example, you'll see them moved into a sentence like this one. keep in mind that they must be surrounded by commas and can't be used to connect two independent clauses without a period or semicolon. Don't panic if the three categories don't apply. Not every question deals with transitions that fit into the categories outlined above. Simply use the rest of the strategy (thinking about how the two sentences are related, narrowing down choices that don't make sense, and then plugging in the answer you think is right to check) to pick out the best answer. Watch out for questions that ask for the LEAST acceptable option. Make sure to use process of elimination to rule out any answer that does work. Real ACT Practice Question We've covered a lot of material on transitions- let's put it into practice on a real ACT question. This example is a case where the transition has been shifted into the sentence, but we'll approach it in the same way. The first step is to look at the two sentences without the transition: Snowflakes form from tiny water droplets, following a specific process of chemical bonding as they freeze, which results in a six-sided figure. The rare "triangular" snowflake confounded scientists for years because it apparently defied the basic laws of chemistry. Does an obvious transition jump out at you? Not really. On to the next question! How are these sentences related to each other? The first sentence describes how snowflakes are formed. The second brings up a seeming exception to that rule. This relationship is contrasting. Rule out answers that don't work. "Additionally" and "similarly" are too similar to choose between, so both must be wrong. "For example" doesn't make sense, since the second sentence is actually about an exception to the rule laid out in the first, not an example of it. Plug in the remaining choice. We have only "however," which is a contrast transition, left. Let's try it out in context: Snowflakes form from tiny water droplets, following a specific process of chemical bonding as they freeze, which results in a six-sided figure. The rare "triangular" snowflake, however, confounded scientists for years because it apparently defied the basic laws of chemistry. That transition makes sense, so J must be the correct answer. Image credit: Arjan Almekinders, via Flickr, under CC BY-NC-ND 2.0 Transitions Between Clauses Questions dealing with transitions between clauses are very similar to those about transitions between sentences, so you can use the same approach. However, these questions involve a different set of transition words: coordinating and subordinating conjunctions. Connecting Clauses Addition Contrast Causation And But So Yet Because Unless Since While As Though Such that Although Whereas Otherwise You may see questions that mix up the different types of transitions and attempt to use a conjunction for connecting clauses to introduce a sentence or a conjunctive adverb to connect two clauses- these answers will be incorrect. Issues with transitions between clauses may also be tested in conjunction with correctly connecting independent clauses, so watch out for punctuation as well. (For more details on connecting independent clauses, check out our post on run-ons and fragments.) Let's use the strategy above to answer a real ACT example that asks about transitions between clauses: First we have to look at the underlined word and answer choices and recognize that these subordinating conjunctions, so this a question about connecting clauses and not sentences. Next, let's cut out the current transition word and break the sentence into its two component clauses (I'm also going to eliminate the descriptor at the end for simplicity): There's not much chance that a seven-year-old just learning the game can hit a pitched baseball The umpire puts the ball on top of a stationary tee Does an obvious transition jump out at you? I would use "so" or "because" to connect these two ideas. How are these sentences related to each other? Those transitions jump out at me because the idea in the first clause (that a seven-year-old can't hit a pitched baseball) clearly leads to the solution in the second (putting the ball on a tee). This connection is a causal relationship. Rule out answers that don't work. Neither "while" nor "although" can work because they're interchangeable (and both contrast transitions). "Unless" doesn't make sense. Plug in the remaining choice. Process of elimination leaves only "since," which is a causation transition. Looking at the sentence as written, we can see that it makes sense, so A is the correct answer. Transitions Between Paragraphs The final type of transition question deals with transitions between paragraphs. Rather than asking about a specific word or phrase, these usually deal with full sentences and will be phrased similarly to the following examples: Given that all of the choices are true, which one would most effectively introduce the main idea of this paragraph? Which of the following sentences offers the best introduction to this paragraph? The exact phrasing may vary, but these types of questions always ask about "transition" or "introduction." Step-by-Step Approach Because it's impossible to predict the content of an entire paragraph, it's vital that you use process of elimination for questions that ask about transitions between paragraphs. Here's a step-by-step approach to help you narrow down your choices. #1:Pay attention to what the question is asking for. Though many of these questions simply ask for the sentence that provides the best transition or introduction, some may give a more specific. Make sure to read the question carefully and think about what it's asking. #2: Read into the paragraph at least a couple of sentences. Ideally, you'll read the whole paragraph before answering transition questions, but you absolutely must read at least one sentence after the first to get a sense of the context. #3: Keep in mind types of transitional relationships. Though most of these questions don't involve transition words, it can still be helpful to consider whether there's a clear contrasting or causal relationship. #4: Look for anything that needs to be introduced because it's referred back to later in the paragraph. In the subsequent sentences, look out for pronouns like this and these that reference ideas or nouns that need to be introduced in the first sentence. This will often be the best hint for the correct answer. #5: Narrow down the choices. Rule out answers that don’t make sense or don’t fit with the general tone of the passage. #6: Plug in the sentence you think works best. When you've eliminated three choices, read the last answer in context and check that it makes sense. Not all of these steps will apply to every question- the important thing is to think about these ideas as you work to rule out choices. Real ACT Practice Question Let's walk through how to approach a paragraph transition question from a real ACT. What is the question asking for? The best transition between the paragraphs. Read both paragraphs. The first paragraph describes Quezada's discovery of and interest in the ancient pots. The second paragraph details his attempts to recreate them. Is there anything referenced later in the paragraph that needs to be introduced? The sentence that currently opens the paragraph mentions "the clay" without really explaining which clay it's talking about. Narrow down choices. We can immediately rule out F, because it's about the town and not the pottery, which is the topic of these two paragraphs. G and J are both relevant to the topic of the ancient pottery, but neither makes sense as a transition. The patterns are initially described earlier in the passage, and Quezada's painting doesn't come up until later in the second paragraph. Plug in the remaining option. Let's look at the passage with H, the only remaining option, plugged in. Fascinated by geometric designs, Quezada wondered if he could make pots like these. Quezada began working with clay from the mountains. He dug the clay, soaked it, and tried to shape it into a pot. The underlined sentence makes sense as a transition, so H is the correct answer. Image credit: Carlos Bryant, via Flickr, under CC BY-NC-ND 2.0 Summary of Key Strategies for Transitions on ACT English Though transition questions can vary pretty widely, you should always use process of elimination to narrow down the possibilities. I've rounded up the most important tips from the in depth discussion above. Consider the type of transitional relationship. Thinking about how the sentences or paragraphs are related to each other is key to understanding how best to transition between them. Read the question carefully. Any time there's a written out question, make sure you know what it's asking for- don't make assumptions. Similarly, make sure you always read enough of the passage to understand the context. Use multiple choice to your advantage: If two answers are synonyms, neither is correct. If one answer has no transition word, that’s usually the correct one. Plug in the answer you think is best to check. Always make sure that an answer makes in context. If nothing else, this technique will help keep you from picking answers that indicate the right type of transition, but don't fit into the sentence grammatically. What's Next Transitions are sometimes tested in conjunction with sentence structure and punctuation, so make sure you read our complete guide to commas and our post on other punctuation marks. If you're struggling with the rhetorical skills questions, take a look at our guides on redundancy and author technique. For more big picture strategies, be sure you know the best way to approach ACT English passages and the 5 critical concepts you need to ace the test. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this English lesson, you'll love our program. Along with more detailed lessons, you'll get thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Critical review a paper concerned with change Essay

Critical review a paper concerned with change - Essay Example The case study focuses on the beer distribution system and the structural inertia as a result of a long serving CEO. The case study also dwelled on the problems encountered in the company as a result of subsequent CEO successions and how these problems affected different levels of management. Organizational change is introduced so as to move the organization from the current state to a desirable state (Ragsdell, 2000). This can be achieved in several ways such as radical change and incremental change. The interaction between these two models can be evaluated using the punctuated equilibrium model of change. This is helpful for identifying two shapes of organizational change and elaborating on the link between these shapes. It also helps identify the role played by the top and middle management in implementing the two types of organizational change. A case study of Heineken can be used to illustrate the shapes of organizational change and the application of the punctuated equilibrium model. The company is ideal for identifying the factors determining a particular shape of organizational change. The research method was a case study of the Dutch beer brewing company. However, the findings of the case study cannot be generally valid since the research did not provide any general results. Further research is necessary before the findings can be extended to other companies in other industries. Heineken was selected due to the long history that is well documented with numerous sources of information regarding the company. On the other hand, the long history means that the company has dealt with several challenges of organizational change. The available sources have detailed information regarding the challenges experienced by Heineken when dealing with organizational change. In the late 1980s, the CEO of the company was changed, which had a large impact on the organization. Therefore, the choice of the case study was ideal since there were several journals and reviews that provide information about the company. The levels and changes in management make it easy to apply the punctuated equilibrium model of organizational change. Tushman and Romanelli (1985) developed the punctuated equilibrium model that proposes an interaction between incremental and radical organizational change. They argue that convergent periods experienced in an organization cause reorientation that demarks and sets the bearing for the coming convergent period. Long time spans of incremental change are referred to as convergent periods, and short periods of radical and discontinuous change are called reorientations. Organization change occurs in five domains: organization culture, structure, strategy, power distribution, and control systems (Romanelli and Tushman, 1994). These domains are central to activities of the organization and important for its survival. Activity domains interact in different levels of performance and inertia, which are the basic factors for organizatio nal change. Inconsistent activities lead to low performance and organizational failure. High performance is achieved when activities are consistent and coupled to each other. Although the punctuated equilibrium model suggests a distinction between radical and incremental change, Stace and Dunphy (1996) propose four types of change. The first type is fine tuning where change is a continuous process characterized by a match between strategy, structure, processes, and people. The second type is incremental

Tobacco- Research Paper Example | Topics and Well Written Essays - 1500 words

Tobacco- - Research Paper Example Soon after its arrival in Europe, the crop became widely cultivated. The growth of its popularity in European nations was due to the supposed medicinal capability of the plant. In 1571, Nicolas Monardes authored a book on medicinal plants in which he praised tobacco as a medicinal plant. According to Monardes tobacco would cure approximately 36 health problems. It is such popularization, which spurred the use of tobacco in 1600’s to an extent that tobacco was used as a value exchange product. Tobacco was as good as money in the early 1600 period. The world did not know that what had become misleadingly acceptable would become a leading respiratory disease causing agent with carcinogenic effects (Randall 1). Currently, there are millions of men and women across the globe that smoke, chew and sniff tobacco products. However, smoking is the most popular form of tobacco use, and among the leading causes of preventable health conditions and death (Jiloha 64). This is partly due to the fact that there are numerous cigarette manufacturing firms, and cigarettes are easily available in most retail points. All these factors coupled with prolific advertising, encourage the development of smoking habits among the youth. According to Jiloha (64), an estimated 1.3 billion people smoke tobacco worldwide, and half of this population will prematurely succumb to some form of tobacco-related illness. Tobacco smoking accounts for 5 million deaths annually, with tobacco related illnesses being the second major cause of death (Jiloha 65). Modest estimates show that if the current trend persists, tobacco may cause approximately 10 million deaths per annum by 2020. The health sector is the most affected by th e use of tobacco because it causes many health problems such as respiratory and cardiovascular complications. The most common respiratory conditions resulting from prolonged tobacco use include chronic bronchitis, emphysema, cancer, and airway

Managing people Master Essay Example | Topics and Well Written Essays - 2000 words

Managing people Master - Essay Example (Jehn & Mannix (2001) identify three main types of the group conflict: task conflict; relationship conflict; process conflict. Another researcher, Robbins (2005) singles out: functional conflict and dysfunctional conflict. In other cases, conflicts undermine the group process and set the stage for ongoing problems and reduced group effectiveness in the future. Some recent research by Jehn & Mannix (200) examines the longer-term effects of conflict on group performance. The research also considers what they call "task complexity" as a moderating variable, which aligns with the notion of quantitative and qualitative balance in relation to conflict. An alternative view is proposed by (Hede 1990) who states that there two factors are needed to produce conflict: cognitive disharmony and affective disharmony. Group dynamics depends upon group norms, group cohesiveness and group roles assigned to different group members. McKenna (1994; in Hayes 2002) state that there are seven factors influenced group cohesiveness: similarity of attitudes and goals, time spent together; isolation of group from others; threats from outside group, size; stringent entry requirements; rewards for group performance; problems. The small group is a subsystem within the larger organization. As such, it is subject to the same forces as the larger system. The behavior of one group member affects all of the others. Influencing behavior carries beyond the face-to-face meeting. Individual members interact "off-line" in settings other than meeting rooms. Schutz's 3-stage Model will help to identify and describe the main problems occurred in Greenline. According to his model, there are three main stages of group dynamics: stage 1: In or Out (when members unsure about joining, explore relationships); stage 2 - Top or Bottom (when conflicts and power struggles among members), stage 3: Near or Far (members make commitment and clarify relationships; emotional integration of members). Another model of group development is proposed by Margerison & McCann (1995). They explain that a leader or central person is a wheel of the group. Such group is generally more satisfied with the communication pattern and results than the other members. He or she can, however, suffer from information overload and have difficulty making judgments or arriving at a solution. Managers also have the responsibility to establish and maintain the climate of the groups that work in his or her department. When opportunities are provided for free and open discussion, pe ople tend to feel more personal satisfaction and are generally more productive. Another important concept is groupthink. It is defined as "the mode of thinking that persons engage in when concurrence-seeking becomes so dominant in a cohesive in-group that it tends to override realistic appraisal of alternative courses of action" (Irving Janis, 1971: 43). If a group has groupthink, managers who succeed in creating trusting, open exchanges between people and a high level of cohesiveness among members can keep disagreement and conflict in perspective. Problem Identification Greenline many individual elements affect the way the top team operates: the reason

Hospitality marketing Essay Example | Topics and Well Written Essays - 500 words - 1

Hospitality marketing - Essay Example There are different strategies that hotels can utilize to position the firm so that the business can thrive and become profitable. A way for hotels to optimize their usage is by offering lower prices for its idle rooms during weak visiting seasons. This can be achieved by using an online strategy that matches the customer desire price with the offerings of the hotel. The use of various marketing channels such as the written press, online ads, and cellular advertising can help companies ensure that customers visit the facilities of the hotel. Online advertising has become the hottest and most cost effective advertising strategy marketers are using today. To strengthen a company’s position the brand of the firm must be well recognized by the general public. The use of online advertising is a very effective way to get the word out about the services the company offers. It is imperative for companies to have professional websites that have lots of pictures of the hotel, provides the firm’s prices, and enables users to make sales and reservations online. In the United States e-commerce sales are expect ed to reach $269.8 billion by 2015 (Plunkettresearchonline). Companies in the hospitality industry must position its services to take advantage of holidays and special events. The use of cellular advertising can be use to let the local customers know of a special sale event such as half price rooms during Valentine’s Day. Keeping a database of the addresses and phone numbers of customers can be very beneficial in the marketing efforts of the company Based on Pareto’s rule 80% of firm’s business comes from 20% of its customers. Achieving a higher customer retention rate in the hospitality industry is critical to its success. Another way to improve the positioning of a hotel is by having superb customer service and food services. The quality of the food of the restaurant of the hotel must be