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MGCR352MARKETINGMANAGEMENT1 QUANTITATIVEANALYSISNOTES 1. food merchandise packet (a) Calculating foodstuff Share (b) Estimating the surface of a Market (Step slash Analysis) 2. Types of Costs and Margins (a) doctor and Variable Costs (b) Contribution and Profit Margins 3. Breakeven Analysis (a) In units and dollars (b) Using breakeven analysis strategically 4. charge Elasticity (a) For a single product (b) tangle price elasticity among two products. 5. Price Chains Mgcr352 three-figure analysis - 1 of 33 1. MarketShare(MS) Market piece is the percent of the append grocery (expressed in units or dollars) that your reproach or product controls. MS $ Your sucker$sales thorough subdivision$sales Yourbrand Totalsegment MS sales sales Not all brands in a segment are sold at the resembling price, therefore the solving to these two foodstuff share calculations may differ. Estimating Market Size - The Step Down Approach Suppose we want to curlicue in the hay our market place share of the price sharp segment of gas wash drawing purifying in Montreal. Suppose we know that our brand has $365,000 in sales and that the total Canadian market of all laundry detergent is $217,500,000. What education do we need to know to report our particular market share of only the liquid detergent segment just in Montreal? 1.

Size of the Quebec laundry detergent market in comparison to all of Canada 2. Size of the Montreal laundry detergent market in comparison to all of Quebec 3. Size of the Price virgin segment of consumers in Montreal 4 . Size of the crystalline (as hostile to P! owder) detergent sales in Montreal 21% 48% 20% 45% Total detergent Sales in Quebec: 0.21 $217,500,000 $ , , Total purifying Sales in Montreal: 0.48 $45,675,000 $ , , Total Price Sensitive detersive divide Sales in Montreal: 0.20 $21,924,000 $ , , Total Liquid Detergent Sales in Price Sensitive Segment in Montreal: 0.45 $4,384,800 $ , , MS $ $365,000 $1,973,160...If you want to get a full-of-the-moon essay, smart set it on our website: BestEssayCheap.com

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